Using Twitter For Business – Build Connections

Critical to the success of any business, and more importantly when they’re doing business on the Internet, is bridging the emotional gap between themselves and their customers. Doing this is essential to your business. Having a real connection is essential. Watch how companies do this. You will do better with even a small set of loyal customers than by having to find new ones every sale.

From large companies, like Dell Computer and Levis Jeans, to small shoe stores and health providers, businesses are making good use of this social network to create a link with prospects and customers. Twitter’s mini-blog model makes it perfect for quick and easy public communication, allowing these businesses to give quick answers to their customers, and generate quality news and information to all their followers right away.

Twitter is good for businesses. What is great is how this social network is that any business – big or small– can get traction because of Twitter. This is an effecient and cost effective way for small business to close that emotional distance– by talking directly to prospects and customers, providing quick customer service in 140-character communication, and keeping customers up to date with company developments and new products or services.

Using Twitter for businesses is not that different from how any person would use it. A Twitter account created by Starbucks is no different from one created by a high school student who uses it to communicate with his friends. The only difference lies in how you use it.

In order to establish a postive image an reputation with your business’ Twitter account, start with a name that portrays you as a business. Consider your niche, your target prospects, your existing customers, and what they expect. Design a Twitter background that adds to this image, one that shows your business’ relationship to your target prospects and provides a promise of benefit to that market. The look of your page can set your Twitter account apart from the casual user, by giving your account a professional presentation.

Then, use your Twitter account to establish communication with your prospects and customers. Not just a string of promotional tweets, but a mixture of interesting, useful, and even some slightly intimate tweets. Build that emotional link that will cement loyal relationships. This is how businesses use Twitter to close the emotional distance. This is how companies like Starbucks,and many others are building customer loyalty 140 characters at a time.

To laser focus your business with Twitter click here.